Prasoon Joshi

Trivia

• Prasoon Joshi is also part of the select three member Core Creative Advisory Committee for the Commonwealth Games 2010 along with Shri Shyam Benegal and Shri Javed Akhtar.
• In 2009, Prasoon Joshi was named amongst the exclusive 10-member Cannes Titanium & Integrated Jury 2009 at the Cannes Lions International Advertising Festival 2009.
• In 2008 he was invited as the Cannes Jury Chairman.
• In 2007, Prasoon Joshi appeared as judge of reality singing competition Dhoom Macha De on NDTV Imagine.
• In 2006, he was chosen a 'Young Global Leader 2006' by the Forum of Young Global Leaders, an affiliate of the World Economic Forum.
• Prasoon Joshi has also created many advertisements like NDTV India ("Sach dikhate hain hum"), Saffola ("Abhi to main jawan hoon") LG, Marico, Perfetti (Alpenliebe, Chloromint), and the thanda matlab campaign for Coca Cola with Aamir Khan, Happydent -which is considered by experts as India's best ad till date, he has rightfully earned the title of "the ad Guru of India"
• By 2006, Prasoon Joshi was Regional creative director, South and South East Asia, when in December 2006 he was elevated to Executive Chairman for McCann Worldgroup India and Regional Creative Director Asia Pacific.
• Prasoon Joshi started his career with Ogilvy & Mather (O&M) Delhi, and after working there for over 10 years, he joined McCann-Erickson, in early 2002.
• During his MBA education he decided to make his career in advertising.
• A prolific Writer-Poet who's first book of 3 books "Main aur Woh" was published when he was 17 years of age, an internationally acclaimed Indian advertising professional, Bollywood film songwriter, as well as a dialogue and screenwriter who won Filmfare Best Lyricist Award, consecutively in 2007 and 2008, columnist , a respected speaker.

Quotes

• "One has to trust in his/her abilities. You’ll meet failures on the way but then, aren’t failures the pillars to success?"
• "When I was asked to write the lyrics for Rang De Basanti, I was extremely busy with other projects. But I was so passionate about the project that I ended up doing it through emails and phone calls. However, I feel I did justice to it."
• "Never give up’ is the principle I follow. I never thought that I’ll be writing for films. But every morning, I used to write and re-write without a purpose in mind. Now I realize that I was sharpening my skills. The Pakistani poet Iqbal says that a vulture attacks its prey, flies with it, drops it and then goes eats it. The effort’s a warm up exercise and we should stick to it too."
• "After finishing my MBA, I could’ve become a management trainee but my heart urged me to take a creative field. I was unsure when I set foot in advertising. But when I managed the ups and downs, I realized that the heart should govern the biggest decisions of your life."